Campaign Toolkit

As an Employee Campaign Chair, you’re a key partner in the movement to end poverty. Your leadership, expertise and passion will make a big Impact on success, and we’re here to support you every step of the way!

Below you’ll find the resources you need to run your United Way campaign. If you have any questions or concerns, please contact or your United Way Representative.


Campaign Planning Materials

  • New to United Way? A case for your leadership.
  • Learn about our cause and rally support in your company.
  • Donor Brochure
  • Donor Pledge Form
  • Sample Schedule of Campaign Committee Team Meetings
  • ECC timeline and checklist
  • Sample Campaign Committee Meeting Agenda
  • Sample Regular Campaign Kick-Off Agenda
  • Sample Leadership Kick-Off Agenda
  • Incentives, Activities, Games, Fun Themes and Ways to Say Thank You
  • “Making the Ask” Helpful Tips
  • Live United Sweepstakes Flyer
  • EZ-Pledge Information
  • E-Pledge Information
  • Your Dollars Make a Difference 1-Pager
  • List of all donor giving options
  • Impact Partners Southern New Jersey
  • End Intergenerational Poverty I-Sheet
  • Impact of Your Investment - July 1, 2016-June 30, 2017
  • Our Poverty Fighting Focus Areas I-Sheet

Campaign Communications

  • Sample Email Messages
  • E-Communications Plan
  • Social Media Toolkit


  • Logos
  • United Way Presentation with Talking Points - please reach out to your United Way representative to help you deliver a presentation.
  • Email image headers
  • Campaign video mp4 format
  • Images - Set 1
  • Images - Set 2
  • Campaign Posters
  • Wallpapers


2018 UWW PSA

UWGPSNJ End Poverty: 3 mins

UWW PSA: 60s


UWW PSA: 30s


Good News!

Connect with us on our LinkedIn page for all of our campaign Good News where we share how caring companies are making a difference in local communities. Submit your Good News! to your United Way representative.

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