Campaign Toolkit

Campaign Planning Materials

  • New to United Way? A case for your leadership.
  • Learn about our cause and rally support in your company.
  • Donor Brochure
  • Donor Pledge Form
  • Sample Schedule of Campaign Committee Team Meetings
  • ECC timeline and checklist
  • Sample Campaign Committee Meeting Agenda
  • Sample Regular Campaign Kick-Off Agenda
  • Sample Leadership Kick-Off Agenda
  • Incentives, Activities, Games, Fun Themes and Ways to Say Thank You
  • “Making the Ask” Helpful Tips
  • Live United Sweepstakes Flyer
  • EZ-Pledge Information
  • E-Pledge Information
  • Your Dollars Make a Difference 1-Pager
  • List of all donor giving options
  • End Intergenerational Poverty I-Sheet

Campaign Communications

  • Sample Email Messages
  • E-Communications Plan
  • Social Media Toolkit


  • Logos
  • United Way Presentation with Talking Points - please reach out to your United Way representative to help you deliver a presentation.
  • Email image headers
  • Campaign video mp4 format
  • Images - Set 1
  • Images - Set 2
  • Campaign Posters
  • Wallpapers


UWGPSNJ End Poverty: 3 mins

UWW PSA: 60s


UWW PSA: 30s


Good News!

Connect with us on our LinkedIn Good News! showcase page where we share how caring companies are making a difference in local communities. Submit your Good News! to your United Way representative.

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