With over fifteen years of marketing & brand experience, Erika Joy Erb has led successful marketing campaigns across a range of industries – from Wall Street, to Philly’s first casino, to the recent retail redevelopment project that revitalized a neighborhood in the heart of Philadelphia.
As a marketing leader, Erika understands the importance of building relationships as well as developing successful strategies to tell a brand’s story. She has established herself as a highly effective team builder and is trusted by industry leaders, employees and community partners.
As Director of Marketing for SugarHouse Casino, Erika quickly
climbed the ranks and executed marketing and event programs that impacted revenue and positively positioned the casino within the community. Through her leadership, the casino experienced $250M in yearly revenue and underwent a successful $164M property expansion and re-branding campaign in 2016.
In 2017, Erika took a senior leadership role with Fashion District Philadelphia, the $500M redevelopment project that spanned 3 city blocks in the heart of Center City. While here, Erika oversaw the strategic marketing vision and was responsible for building all aspects of the brand including the logo, consumer advertising campaign, digital assets, paid media strategy, grand opening events and more.
Having grown up in Philadelphia, it was important to Erika that the brand not just reflect the future of retail but also embody the spirit and energy of what makes Philly great – the people. Through her diligent planning and marketing efforts, Fashion District’s opening weekend had over 400,000 visitors and 90% of stores exceeded revenue goals. In addition, Erika further elevated the brand by spearheading the creation of a corporate philanthropy program, an entrepreneurial incubator space and a rotating local arts program. These initiatives, along with the strategic positioning of the brand, resulted in accolades from both consumers, regional and national press.
As a natural motivator, Erika is committed to creating highly productive teams by listening, encouraging and maximizing individuals’ strengths. She takes great pride in cultivating an environment where accountability, creativity and personalties shine through. When not working, Erika enjoys hiking, traveling and doing her best at attempting to have a green thumb.